For a lifestyle and subculture brand that defies the establishment, Fred Perry values the institution, especially those that educate. When Typhoon Haiyan struck in 2013, the damage to school infrastructures stood at 90 percent. Rebellion hardly rests on its laurels, especially when there’s a cause to support an advocacy. Inspired by the Fred Perry’s global #WeAreTipped campaign, the Homme et Femme group is now tipped towards rebuilding schools in Tacloban through its in-store initiatives by partnering with Habitat for Humanity Philippines.
TIPPED TOWARDS HUMANITY
To support the campaign, Fred Perry customers can purchase the iconic Twin Tipped shirts, of which 10% of each sale goes to Habitat for Humanity Philippines. Those who already own Twin Tipped shirts are also invited to make a pledge to the campaign with their chosen amount.
THE PORTRAIT SERIES
More creative uprising follows in a collaboration between Fred Perry Philippines and the nation’s renowned photographers. From October 12 to November 22, top lens men spent each weekend turning Fred Perry Shops into their own studios, wherein Fred Perry customers who come in their Twin Tipped best can have their portraits taken.
October 12 - BJ Pascual
October 19 - Geric Cruz
October 25 - Jo Ann Bitagcol
November 2 - Roy Macam
November 16 - Joseph Pascual
November 23 - Mark Nicdao
With this unique campaign and advocacy, a portrait translates to progress.
REBEL WITH A CAUSE : THE FRED PERRY FOOD AND ART THROW DOWN
The series will then culminate in a Thanksgiving event to be held at the Rockwell Plaza Carpark on December 5 - 7. Fred Perry has pooled together acclaimed chefs and renowned artists to draw focus back to their advocacy in rebuilding schools in Tacloban with Habitat for Humanity.
A rotating selection of food vendors will be present during the three day event.
Dec 05 - 6:00pm~10:00pm
Dec 06 - 6:00pm~10:00pm
Dec 07 - 11:00am~05:00pm
Food vouchers will be available at the venue.
Chosen famous Filipino artists were given Fred Perry TwinTipped shirts to re-imagine and render in any mannerthey choose.Their creation (or re-creation) will be included in a silent art auction to be exhibited at Univers, One Rockwell from December 5 - 7.
RM De Leon
Everywhere We Shoot
All efforts are put towards rebuilding schools in Tacloban.
Vask / Arroceria
Tuan Tuan / Prost